Race/ Gender
95% Black Males
2%   Latino
1%   Non-Black or Latino
2%   Gay Black Females

Age Group
18-47

Internet usage
100%

Small business
80% Black Males
5%   Latino
5%   Non-Black or Latino
10% Gay Black Females

Promoters
80% Black Males
1%   Latino
9%   Non-Black or Latino
10% Gay Black Females

Clubbing habits
75% Black Males
-%   Latino
-%   Non-Black or Latino
25% Gay Black Females

Travel habits
25%   Black Males
25%   Latino
25%   Non-Black or Latino
25%   Gay Black Females

Home owners
60%  Black Males
8%    Latino
2%    Non-Black or Latino
30%  Gay Black Females